FROZEN BARS TOUR 2028

Marketing Timeline

6-Month Strategic Rollout Plan

Campaign Duration
6 Months
Total Shows
10
Marketing Phases
5
Key Milestones
12

Phase 1: Tour Announcement

March 1-15, 2028

🎯 Primary Objectives

  • Generate maximum awareness for tour announcement
  • Build email list and social following
  • Secure press coverage across music media
  • Establish brand identity for Frozen Bars Tour 2028
March 1
T-112 days
Official Tour Announcement
Press release distributed. Social media blast across all platforms. Website live with full tour dates. Email blast to subscriber list.
Press Release Website
March 3
T-110 days
Exclusive Interview with Major Music Publication
In-depth interview about tour concept, WCH partnership, and artistic vision. Pitch to Rolling Stone, Billboard, or Exclaim!
Media Relations
March 5
T-108 days
Presale Registration Opens
Fan presale registration via website. Collect emails and phone numbers for SMS alerts. Incentivize with exclusive merch offer.
March 8
T-105 days
Artist Lineup Reveal - Week 1
Begin staggered artist announcements. Daily reveals across social media. First 3 artists announced.
Media
March 15
T-98 days
Full Lineup Announcement
Complete artist roster revealed. Final press push. Festival-style marketing positioning.
Press

Phase 2: Presale & Early Bird

March 16 - April 15, 2028

🎯 Primary Objectives

  • Convert presale registrations to ticket purchases
  • Sell 30% of inventory before general on-sale
  • Generate early revenue momentum
  • Build social proof through early sales
March 16
T-97 days
Artist Presale Begins
Presale codes sent to registered fans. 48-hour exclusive window. Limited VIP packages available.
March 18
T-95 days
Spotify Presale
Platform presale for top listeners. Integration with streaming data. Targeted push notifications.
Spotify
March 20
T-93 days
General On-Sale
All tickets available to public. High-energy social push. Press coverage of first-day sales. Target: 50% sell-through.
Press
March 25
T-88 days
Early Bird Pricing Ends
Last chance for discounted tickets. Urgency messaging across channels. Price increase announcement.
April 1
T-81 days
First Sales Report & Strategy Review
Analyze sales by market. Identify slow-selling cities. Adjust paid media allocation. Launch targeted campaigns for underperforming markets.
April 10
T-72 days
Sponsor Announcement Campaign
Reveal major sponsors. Cross-promotional content. Co-branded social posts. Sponsor email lists activated.
Partner Press

Phase 3: Sustained Awareness

April 16 - June 1, 2028

🎯 Primary Objectives

  • Maintain momentum during pre-tour period
  • Reach 75% sell-through across all shows
  • Build community and fan engagement
  • Launch content marketing initiatives
April 20
T-62 days
Behind-the-Scenes Content Series Launch
Weekly BTS content begins. Rehearsal footage, tour prep, artist interviews. YouTube series "Road to Frozen Bars."
May 1
T-51 days
Merchandise Pre-Order Launch
Exclusive tour merch available for pre-order. Bundle options with tickets. Limited edition items.
Website
May 10
T-42 days
Second Sales Push - Regional Focus
Targeted campaigns for slower markets (Saskatoon, Halifax, St. John's). Local radio partnerships. Regional press push.
Local Media Radio
May 15
T-37 days
VIP Package Enhancement Announcement
Add new VIP experiences. Early entry upgrades. Meet & greet availability. Premium seating options.
May 25
T-27 days
WCH Partnership Activation
Highlight Calgary & Edmonton WCH shows. Cross-promotional content with World Cup of Hockey. Sports media outreach.
WCH Partner Sports Media
June 1
T-20 days
Final Pre-Tour Sales Push
"20 days to tour" countdown begins. Last chance messaging. Inventory update by city. Social proof highlights.

Phase 4: Tour Execution

June 21 - August 3, 2028

🎯 Primary Objectives

  • Drive last-minute ticket sales
  • Maximize merchandise revenue
  • Generate real-time social engagement
  • Build anticipation for remaining shows
June 21
SHOW DAY
Tour Kickoff - Vancouver Opening Night
Live coverage from Commodore Ballroom. Instagram Stories, TikTok content. Post-show highlight reel. Press reviews.
Reviews
June 24
SHOW DAY
Calgary WCH Show - Major Market Push
Saddledome show with WCH branding. Sports media coverage. Cross-promotion with hockey tournament. Large-scale content capture.
WCH Sports Media
June 26
SHOW DAY
Edmonton WCH Show
Rogers Place show. Continued WCH integration. Western Canada media tour. Post-show content.
Local Media
June 28
SHOW DAY
Saskatoon Show
SaskTel Centre. Regional press focus. Saskatchewan market engagement.
Local Media
June 30
SHOW DAY
Winnipeg Show - Canada Day Weekend
Canada Life Centre. Canada Day messaging. National media coverage. Holiday weekend push.
National Media
July 4
SHOW DAY
Toronto Show - Major Market
Scotiabank Arena. Maximum media presence. Label showcases. Industry attendance. High-profile content capture.
Major Media Label
July 6
SHOW DAY
Montreal Show - Francophone Market
Bell Centre. Bilingual content. Quebec media relations. French-language interviews.
Quebec Media
July 10
SHOW DAY
Halifax Show
Scotiabank Centre. East Coast media. Atlantic Canada focus. Regional artist spotlight.
Atlantic Media
July 13
SHOW DAY
St. John's Show - Easternmost Stop
Mary Brown's Centre. Newfoundland engagement. Final Canadian stop before finale. Unique content opportunity.
NL Media
August 3
SHOW DAY
Tour Finale - Vancouver
Rogers Arena finale. Extended set. Special guests. Full media coverage. Tour wrap content. Celebration.
Major Media Sponsors

Phase 5: Post-Tour Engagement

August 4 - September 30, 2028

🎯 Primary Objectives

  • Maintain fan engagement after tour
  • Sell remaining merchandise inventory
  • Build anticipation for future tours
  • Document tour for archival/content purposes
August 4
Post-Tour
Tour Wrap Press Release
Final attendance numbers. Economic impact report. Thank you to fans, sponsors, and partners. Media coverage summary.
Press Release
August 10
Post-Tour
Tour Documentary/Recap Video
Professional recap video released. Behind-the-scenes footage. Fan-generated content compilation.
August 15
Post-Tour
Post-Tour Merch Sale
Final merchandise clearance. Limited items available. Online exclusive.
August 20
Post-Tour
Thank You Newsletter
Post-tour newsletter to subscribers. Photo gallery. Fan testimonials. Survey for feedback. Future tour teaser.
September 1
Post-Tour
Sponsor Deliverables Report
Final report to sponsors. ROI analysis. Photo/video assets delivered. Testimonial collection.
Sponsors
September 15
Post-Tour
Grant Final Reports Due
Canada Council, FACTOR final reports. Financial reconciliation. Audience data compilation. Media clippings compiled.
Grant Bodies

Sales Targets by Market

Projected Sales Timeline

City
Capacity
Target (Presale)
Target (Total)
Vancouver (Open)
990
500 (50%)
SOLD OUT
Calgary (WCH)
19,289
8,000 (41%)
15,000 (78%)
Edmonton (WCH)
18,347
7,000 (38%)
14,000 (76%)
Saskatoon
15,000
5,000 (33%)
10,000 (67%)
Winnipeg
16,345
6,000 (37%)
12,000 (73%)
Toronto
19,800
10,000 (50%)
SOLD OUT
Montreal
21,288
9,000 (42%)
17,000 (80%)
Halifax
10,595
3,500 (33%)
7,000 (66%)
St. John's
6,500
2,000 (31%)
4,500 (69%)
Vancouver (Finale)
18,930
8,000 (42%)
SOLD OUT

FROZEN BARS TOUR 2028 | Marketing Timeline | Document Version 1.0

Marketing Department | Contact: marketing@frozenbarstour.com